Renjitha Rajeev Asst. Professor, Post Graduate Department of Commerce, Government College, Chittur, Palakkad – 678 104, Kerala, Email: renju.rajj@gmail.com. Abstract Kerala, tourism has a significant role because of its potential in creating employment, enhancing production and productivity and contribution towards the development of the State. Effective marketing and promotional measures are essential to attract tourists […]

Mrs. RENJITHA RAJEEVAssistant Professor Of Commerce, Sri. C. Achutha Menon Govt College, Thrissur, Kerala ABSTRACTCorporate Social Responsibility (CSR) has emerged as a fundamental dimension of contemporary organizational functioning, extending beyond traditional profit-oriented objectives toward broader societal engagement. While CSR has been extensively examined in manufacturing and service industries, limited scholarly attention has been devoted to […]