REVIEW OF ZOMATO’S “ORDER FOOD SAFE” CAMPAIGN

Pinaki Mandal
(Principal Consultant at PurpleOak Management Consultants, Mumbai)

Abstract:
Zomato, one of India’s leading food delivery platforms, launched its “Order Food Safe” campaign in 2020 to promote safety and hygiene during the COVID-19 pandemic. The campaign encouraged customers to share pictures of their food deliveries, along with a message about the safety measures taken by the delivery partners and restaurants.
Key Words: Zomato, Order food safe, Marketing Campaign, Case Study