TATA MOTORS’ “#THEULTIMATESUV” CAMPAIGN

Pinaki Mandal
(Principal Consultant at PurpleOak Management Consultants, Mumbai)

Abstract:
Tata Motors, one of India’s largest automobile manufacturers, launched a digital marketing campaign in 2019 called “#TheUltimateSUV” to promote its Harrier SUV. The campaign was aimed at positioning the Harrier as a premium SUV with advanced features and superior design.
Key Words: Tata Motors, The Ultimate SUV, Marketing Campaign, Case Study