Exploring the Role of Socioeconomic Factors in Shaping Women’s Risk Perception Toward Online Cosmetic Shopping
1Tharu Jossy and 2Reena R.
1 Assistant Professor, Dept. of Commerce, De Paul Institute of Science & Technology, Angamaly, Ernakulam, Kerala.
2Associate Professor, Head of the Department, Dept. of Commerce Business Application, Sri Krishna Arts & Science College, Coimbatore, Tamil Nadu.