ARTIFICIAL INTELLIGENCE IN PRODUCT RECOMMENDATIONS AND CUSTOMERSATISFACTION: A STUDY AMONG ONLINE SHOPPERS IN VELLORE DISTRICT

¹Vichitra.V, & ²Dr. T.BHARATHI,

¹Ph.D. Research Scholar (Part-Time), D.K.M. College for Women (Autonomous), Vellore – 632 001. (Affiliated to Thiruvalluvar University, Serkkadu)

²Assistant Professor and Research Guide, Department of Commerce, D.K.M. College for Women (Autonomous), Vellore- 632 001. (Affiliated to Thiruvalluvar University, Serkkadu)