A STUDY ON CONSUMER PREFERENCE TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO TRIVANDRUM CITY

DR SMITHA V P

 Assistant Professor in Economics, HHMSPB NSS College for Women, Neeramankara

Received 11th June 2021, Accepted 22nd  July 2021

Abstract:

Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. It is a form of electronic commerce. The sale or purchase transaction is completed electronically and interactively in real-time such as inAmazon.com for new books. However in some cases, an intermediary may be present in a sale or purchase transaction such as the transactions on eBay.com. An online shop, e-shop, e-store, internet shop, web shop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and- mortar retailer or in a shopping centre. The process is called Business-to-Consumer (B2C) online shopping. This is the type of electronic commerce conducted by companies such as Amazon.com. When a business buys from another business it is called Business-to-Business (B2B) online shopping. A large percentage of electronic commerce is conducted entirely in electronic form for virtual items such as access to premium content on a website, but mostly electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. 

Keywords

Electronic Data Interchange (EDI), Electronic Funds Transfer (EFT), Jabong, Voonik

Please cite this article as:

DR SMITHA V P (2021) A STUDY ON CONSUMER PREFERENCE TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO TRIVANDRUM CITY International Journal of Recent Research and Applied Studies, 8- 7(1), 12-50


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