Abstract :
This study has attempted to carry out the study on the use of BSNL mobile phone services in users of Sivagangai District. A convenience sampling method has been used to select 120 respondents as a sample size. The analysis has indicated that statistical analysis includes tests, namely percentage analysis,F test andchi-square test.The study is aimed at finding out how greater is the consumers’ opinion about influencing and affecting mobile phone services which are backbone of any successful business. The study has examined whether consumers’ opinions are fulfilled in every way through different services of BSNL mobile phone service providers and whether the companies see to the consumers are fully satisfied at different levels. The study has been particularly done on the factors influencing and affecting the BSNL mobile phone services. The present study finally has concluded that the service provided by BSNL has given immense satisfaction about their opinion to the respondents. Also, it is observed that the people living in this study area are very particular in preferring BSNL mobile service than any other telecommunication service even in future.
Author Name : Dr.RM.Chandrasoodan
Keywords: Consumer Satisfaction, Opinion, Influencing and Affecting factors.
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