A Study on Factors Influencing the Intention to Online Share Trading

Abstract :

This study investigates personal variables which influence on investors’ intention to online share trading. In order
to study with different variables under the factors influencing intention to trade such as internet skills, social and cultural, perceived advantages, attitude towards adopting and intend to use the internet. Data were collected with the help of a structured mailed questionnaire which was further subjected to analysis for Kruskal Wallis and Wilcoxon rank sum tests in SPSS. Results show that gender, age, monthly income, educational qualification and occupation does not affect the intention to trade online share trading.

Author Name : Dr. V. Prabakaran

Keywords: Personal variables, Factors and Intention to share trading.