A Study on Users’ Attitude and Their Opinion Towards BSNL Broadband Services in Sivagangai District, Tamilnadu

Abstract:

In the present modern days broadband is most important and convenience tool of communication have made broadband an essential part of human life. This study has attempted to carry out as an investigative study in educational and research institutions, private employees, central and state government offices and share broking offices, BSNL offices situated in Sivagangai District, Tamilnadu. A convenience sampling technique has been used to select 50 respondents as a sample size. To gather information from the respondents, questionnaire has been used as data collection tool. Opinion of respondents regarding preference, source of influence, source of information and source of purchase in selection of broadband, special features influencing brand preferences of broadband, after sales service in broadband section in BSNL offices, primary objectives of using broadband and duration of using and frequently changing the broadband have been investigated in this study. This paper highlights on attitude and their opinion towards BSNL broadband services. Percentage analysis, Chi-Square test and Garrett Ranking Technique have been applied to test hypotheses framed in this study as well.

Author Name : Dr.RM.Chandrasoodan

Keywords: Communication, Broadband Service, Attitude, Users’ Opinion, BSNL Service.