BACKYARD TILAPIA HATCHERY & GROW-OUT FARM BUSINESS: A CASE OF A FARMER-ENTREPRENEUR
ROWELL AGLIONES DIAZ, MBA
Faculty Member, College of Management and Business Technology
Nueva Ecija University of Science and Technology – San Isidro Campus
This research focuses on the marketing practices of Manuel hatchery farm in Science City of Munoz, Nueva Ecija, Philippines, which produces tilapia fingerlings. The qualitative research method was used to analyze and contemplate the findings and achieve the study’s objectives. The findings are divided into four categories. The first section summarizes how marketing practices occurred at Manuel Hatchery farm in terms of production, development, and promotion. The second section identifies marketing conditions of tilapia farming in the discourse of Demand and Supply. The third section identifies challenges that are faced in the selling of fingerlings at Manuel Hatchery farm in terms of indirect selling and direct selling. The last section describes Manuel Hatchery Farm’s SWOT Analysis. As a result, primary data from an informal interview with the owner of the listed hatchery farm and observational research methods are used in this analysis. Based on the findings of an interview with the owner of Manuel Hatchery Farm, the study team came to a variety of conclusions about the state of operation for handling tilapia fingerling farms. Manuel’s farm should advertise, educate, and positively initiate the entire market and even the entire citizen about the importance of fishery and how it will help each individual’s livelihood, according to researchers.
Tilapia, Hatchery Farm, Nueva Ecija, Practices, Marketing.