Dr. H. Divyaa Assistant Professor, Department of Business Administration, Dwaraka Doss Goverdhan Doss Vaishnav College, Chennai. ABSTRACT This study focuses to analyzing the service quality and its impact on customer satisfaction: A study with special reference to Asian paints. The aim of the study to analyzing the customer satisfaction towards service quality of product, Colour […]

1Dr.M.ILAMATHI, & 2Dr.UMARAMAN.M 1Faculty in College of Business Management, Standalone MBA, Krishnagiri (Affiliated to Anna University), Krishnagiri, Tamil Nadu. 2Professor and Head, Department of Management Studies, Rajalakshmi Engineering College, Chennai, Tamilnadu. Abstract Three major concept of organisation success depends on the equal treatment of employees irrespective of their caste, religion, gender, sexual orientation. Diversity includes […]

Renjitha Rajeev Asst. Professor, Post Graduate Department of Commerce, Government College, Chittur, Palakkad – 678 104, Kerala, Email: renju.rajj@gmail.com. Abstract Kerala, tourism has a significant role because of its potential in creating employment, enhancing production and productivity and contribution towards the development of the State. Effective marketing and promotional measures are essential to attract tourists […]

Mrs. RENJITHA RAJEEVAssistant Professor Of Commerce, Sri. C. Achutha Menon Govt College, Thrissur, Kerala ABSTRACTCorporate Social Responsibility (CSR) has emerged as a fundamental dimension of contemporary organizational functioning, extending beyond traditional profit-oriented objectives toward broader societal engagement. While CSR has been extensively examined in manufacturing and service industries, limited scholarly attention has been devoted to […]

1Tharu Jossy and 2Reena R. 1 Assistant Professor, Dept. of Commerce, De Paul Institute of Science & Technology, Angamaly, Ernakulam, Kerala. 2Associate Professor, Head of the Department, Dept. of Commerce Business Application, Sri Krishna Arts & Science College, Coimbatore, Tamil Nadu.

Dr.Mohd Shakeel, Associate Professor, Department of Education and Training, Maulana Azad National Urdu University, College of Teacher Education Srinagar

1V.SUBASH 1Assistant professor, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India. 2B.VISHVA 2PG Student, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India

1P.PRINCY 1Assistant professor, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India. 2E.SURYAPRAKASH 2PG Student, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India.

1Dr.S.SANKAR 1Assistant professor,Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India. 2S.SUNDAR 2PG Student, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India.

1Dr.S.SANKAR 1Assistant professor, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India. 2E.SNEGHA 2PG Student, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India.