Close

Blog

EMPLOYEE SATISFACTION TOWARDS SRI VASAVI THANGA MAALIGAI, DINDGUL DISTRICT, TAMILNADU, INDIA : AN ANALYTICAL STUDY

EMPLOYEE SATISFACTION TOWARDS SRI VASAVI THANGA MAALIGAI, DINDGUL DISTRICT, TAMILNADU, INDIA : AN ANALYTICAL STUDY Ms.B.Bhagavathya1Dr.B.Velmurugan2 1II MBA Student, Department of Management Studies, NPR College of Engineering & Technology, Dindigul 2Associate Professor &HoD, Department of Management Studies, NPR College of Engineering & Technology, Dindigul ______________________________________________________________________________ ABSTRACT The paper has been done in Sri Vasavi Thanga […]

No of Downloads : 2 No of Views : Download PDF View

TATA CONSULTANCY SERVICES’ “BUILDING ON TRUST” CAMPAIGN

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Tata Consultancy Services (TCS) launched the “Building on Trust” campaign in 2020, which aimed to highlight the company’s commitment to building long-term relationships with its customers by providing innovative technology solutions and exceptional customer service. Key Words: TCS, Tata Consulting Services, Building on Trust, Marketing […]

No of Downloads : 7 No of Views : Download PDF View

MICROSOFT INDIA’S “EMPOWERING DIGITAL TRANSFORMATION” CAMPAIGN – A REVIEW

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Microsoft India launched its “Empowering Digital Transformation” campaign in 2020, which aimed to showcase the company’s capabilities in enabling digital transformation for businesses in India. The campaign highlighted Microsoft’s solutions in areas such as cloud computing, artificial intelligence, and data analytics, and emphasized the importance […]

No of Downloads : 6 No of Views : Download PDF View

WIPRO INDIA’S “RUN SMARTER, RUN FASTER” CAMPAIGN

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Wipro launched its “Run Smarter, Run Faster” campaign in 2020, which aimed to showcase the company’s expertise in digital transformation and technology solutions. The campaign targeted businesses in India and beyond, and highlighted Wipro’s capabilities in areas such as cloud computing, artificial intelligence, and automation. […]

No of Downloads : 6 No of Views : Download PDF View

TATA MOTORS’ “#THEULTIMATESUV” CAMPAIGN

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Tata Motors, one of India’s largest automobile manufacturers, launched a digital marketing campaign in 2019 called “#TheUltimateSUV” to promote its Harrier SUV. The campaign was aimed at positioning the Harrier as a premium SUV with advanced features and superior design. Key Words: Tata Motors, The […]

No of Downloads : 5 No of Views : Download PDF View

P&G’S “SHARE THE LOAD” CAMPAIGN

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: P&G India launched a digital marketing campaign in 2019 called “Share the Load” to promote its Ariel brand of laundry detergent. The campaign was aimed at raising awareness about gender inequality and encouraging men to share household chores with women. P&G used a mix of […]

No of Downloads : 9 No of Views : Download PDF View

REVIEW OF IBM INDIA’S “AI FOR BUSINESS” CAMPAIGN

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: IBM India launched the “AI for Business” campaign in 2020, which aimed to help businesses in India adopt and leverage artificial intelligence (AI) solutions to drive growth and innovation. The campaign included a series of webinars, virtual events, and case studies that highlighted how AI […]

No of Downloads : 6 No of Views : Download PDF View

REVIEW OF ZOMATO’S “ORDER FOOD SAFE” CAMPAIGN

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Zomato, one of India’s leading food delivery platforms, launched its “Order Food Safe” campaign in 2020 to promote safety and hygiene during the COVID-19 pandemic. The campaign encouraged customers to share pictures of their food deliveries, along with a message about the safety measures taken […]

No of Downloads : 8 No of Views : Download PDF View