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MICROSOFT INDIA’S “EMPOWERING DIGITAL TRANSFORMATION” CAMPAIGN – A REVIEW

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Microsoft India launched its “Empowering Digital Transformation” campaign in 2020, which aimed to showcase the company’s capabilities in enabling digital transformation for businesses in India. The campaign highlighted Microsoft’s solutions in areas such as cloud computing, artificial intelligence, and data analytics, and emphasized the importance […]

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WIPRO INDIA’S “RUN SMARTER, RUN FASTER” CAMPAIGN

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Wipro launched its “Run Smarter, Run Faster” campaign in 2020, which aimed to showcase the company’s expertise in digital transformation and technology solutions. The campaign targeted businesses in India and beyond, and highlighted Wipro’s capabilities in areas such as cloud computing, artificial intelligence, and automation. […]

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TATA MOTORS’ “#THEULTIMATESUV” CAMPAIGN

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Tata Motors, one of India’s largest automobile manufacturers, launched a digital marketing campaign in 2019 called “#TheUltimateSUV” to promote its Harrier SUV. The campaign was aimed at positioning the Harrier as a premium SUV with advanced features and superior design. Key Words: Tata Motors, The […]

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P&G’S “SHARE THE LOAD” CAMPAIGN

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: P&G India launched a digital marketing campaign in 2019 called “Share the Load” to promote its Ariel brand of laundry detergent. The campaign was aimed at raising awareness about gender inequality and encouraging men to share household chores with women. P&G used a mix of […]

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REVIEW OF IBM INDIA’S “AI FOR BUSINESS” CAMPAIGN

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: IBM India launched the “AI for Business” campaign in 2020, which aimed to help businesses in India adopt and leverage artificial intelligence (AI) solutions to drive growth and innovation. The campaign included a series of webinars, virtual events, and case studies that highlighted how AI […]

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REVIEW OF ZOMATO’S “ORDER FOOD SAFE” CAMPAIGN

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Zomato, one of India’s leading food delivery platforms, launched its “Order Food Safe” campaign in 2020 to promote safety and hygiene during the COVID-19 pandemic. The campaign encouraged customers to share pictures of their food deliveries, along with a message about the safety measures taken […]

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A STUDY ON FACTORS INFLUENCING PURCHASE DECISION OF HIGH END PET FOOD IN COIMBATORE CITY

T.K.Ashvin, Assistant Professor, Sree Narayana Guru Institute of Management Studies, Coimbatore. Abstract As pet owners place a higher priority on their pets’ health and nutrition, premium pet food has grown in popularity. From 2021 to 2026, the Indian pet food market is projected to expand at a CAGR of 18%, representing a sizable market opportunity […]

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Digitized Knowledge Documents in India

Mr. Sachin Abaji Borde Sachinborde2010@gmail.com Ph.D. Research Scholar Department of Library and Information Science, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad. Abstract: The most important challenge in arrangement and execution of a digitization project relate to mechanic call imitations, budgetary constraint, copyright consideration, lack of rule guiding principle and lastly, the collection of materials for digitization. […]

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Digital Resources in India

Mr. Sachin A. Borde Ph.D. Research Scholar Department of Library and Information Science, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra. Sachinborde2010@gmail.com Abstract: In the present study, Digital resources are like E- journals, E- books, bibliographic databases, image, maps, full text databases, audio/video sources, numeric and statistical databases and many more available on Digital from. This […]

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Digitization of University Library

Mr. Borde Sachin Abaji Sachinborde2010@gmail.com Ph.D. Research Students Department of LIS, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, MS. Abstract: The process of converting information from a conventional format into a digitally readable version is known as digitization. When digitizing a printed book, a scanner or camera is typically employed for the task; manuscripts, artworks, Ph.D. […]

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