A Study on Impact of Advertisement on Consumer Buying Behavior of Two Wheeler’s (With Special Reference to Tirupattur District)
Author(s) Name: Dr L.Rupa Abstract: The present study has made an attempt to examine the impact of advertisement on consumer buying behavior of two wheelers. The prime objective of the present study is to examine consumer behaviors toward purchase of two wheelers and to analyze the relationship between demographic variables and advertisement factors. In the […]