ROWELL AGLIONES DIAZ, MBA
Ph.D in Business Administration Student – Graduate School
Nueva Ecija University of Science and Technology – San Isidro Campus
Academics and marketing practitioners hail networkingas a way to improve business performance. Firms are encouraged to invest resources in networking activities, without necessarily being able to measure the result. Researchers following in the ‘markets as networks’ tradition have identified understanding the benefits from business networking activities as a subject for further investigation. The purpose of the study was to assess the demographic profile, perceived benefits, and hindrances of members of business networking companies in Nueva Ecija. It also aimed to determine the level of interest and how this influences people’s desire to join the company. A quantitative correlation research design was used with 157 respondents who are members of business networking companies. The questionnaires were given out at their workplace at the most convenient time and location. The findings revealed that there was no significant link between people’s employment status and their desire to join. Surprisingly, the researchers discovered a link between other demographic profiles (family income), perceived benefits and hindrances, and people’s willingness to join. It is suggested that future researchers look into other factors that influence people’s desire to join a business networking group.
Biznetworking Company, People, Nueva Ecija, Joining, Business