Author(s) Name: R.Mahalakshmi & D.Rajasekaran
Abstract
The internet users are increasing day by day due to their own interest in using the internet on the regular basis. Recent days companies are changed their advertisement medium from traditional advertisement into online advertisement. Because the online advertisement is very familiar with the customer side. The research mainly discuss to identify the factors that influence the customers buying behaviour. Convenience sampling was also used to determine the sample size for the farmers. Pollachi Taluk is the study area. A total of 250 customers are taken as sample for this study. The study makes use of statistical techniques such as Friedman Rank Test in analyzing the data for finding the result. The study reveals that the company should be provide the online advertisement with subtitle of their mother language so that customer can read your advertisement. The Company should aim to strengthen the volume of customer with more amount of advertisement on the web.
Keywords: Web Advertisement, Customers and Company.
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