Author Details
Dr. H. SAJEENA,
Assistant professor, Department of commerce, Government Arts and Science College, Konam, Nagercoil, Kanniyakumari District, Tamil Nadu, India.
Abstract
Rural development is also one of the features regarding the economic development of the nation. Since freedom of our country our policy makers striving for sufficient thrust towards rural development. The Rural banking in India is developing since its establishment. Rural Banks at that time was focused only on the agro division. Regional Rural Banks in India plays an important role towards the country and completely extending its hand in the developmental process. Banking system plays a major role in the development of the Indian economy. Banks are offering number of services to their customers to increase the living standards of people. Previously due to lack of information technology, proper guidance and supervision, the people could not get the maximum facilities from the banks. Now it is a right of each customer to enjoy various services, it shows the change of customers’ savings mentality and financial literacy. This indicates the development of socio-economic status of people in both urban and rural areas. This study is conducted to understand the customer relationship management practices in selected public sector banks. The study has been made by conducting a survey in rural areas of Kanyakumari District. For that, the researcher collected 90 samples from the respondents and percentage, Garret ranking method and chi-squre test used for this study. When the researcher compared with Selected Banks and Level of Satisfaction, there test is accepted.
Key words: Knowledge Management, Return on Relationship, Supply Chain Management, Total Quality Management.
Please cite this article as: Dr. H. SAJEENA ( 2021) Customer Relationship Management Practices in Selected Public Sector Banks in Rural Areas of Kanyakumari District, International Journal of Recent Research and Applied Studies, 8, 3(10),55-59
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