Abstract :
The term “Online shopping” is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. Convenience is one of the main reasons, but huge discounts and offers provided by the online sellers was the important reason for increasing tremendous sales in online shopping. There are virtual stores that allow people to shop comfortable even without stepping out of the house and keeps one way from expenses of travelling and dealing with salesman. Knowing some amazing facts about online shopping can help people to save money. This study attempts to find out the customers satisfaction towards online shopping in amazon.com to Udumalpet taluk. Therefore we have also decided to study consumer’s attitudes towards online shopping and specifically studying the factors influencing consumers to shop online in amazon.com. Product preferences, problems faced by the customers and relevant factors, also suggest the steps have to be taken to the online sellers to improve their sales. This paper is an attempt to analyze customer opinion and satisfaction level in internet marketing. Both collected primary and secondary data were used. 100 samples are collected through a structured questionnaire. Data were analyzed through simple statistical methods like percentage. The major findings of the study is that majority of the customers opinions are satisfied.
Author Name : A.Lakshmanan
Keywords: Online Shopping in Amazon.com, Customer Opinion and Customer Satisfactions.
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