Evaluating Service Quality in the Hotel Industry: A Customer Centric Study of Hotels in Thrissur Town

Renjitha Rajeev* and Girish M.C**
*Assistant Professor of Commerce, Sri C Achutha Menon Govt College Kuttanellur, Thrissur, Kerala.
**Assistant Professor of Commerce, PM Govt College Chalakudy, Thrissur, Kerala.