Impact of Advertisement on Shopping among LIS Professionals in Chennai District: A study

Abstract :

This paper deals with the impact of advertisement on shopping among LIS Professionals in Chennai district. The study was conducted among the LIS professionals working in various academic institutions in and around Chennai district. Majority of the LIS professionals accept that advertisement influences on shopping, it gets intention through electronic media. The functions of advertisement, often shopping, preference to go shopping, and branded things when shopping among LIS professionals are analyzed and interpreted.

Author Name : Wilson Paul. G & Dr. J. Franklin

Keywords: Advertisement, LIS professionals, Shopping, Impact, Chennai.