REVIEW OF IBM INDIA’S “AI FOR BUSINESS” CAMPAIGN

Pinaki Mandal
(Principal Consultant – PurpleOak Management Consultants, Mumbai)

Abstract:
IBM India launched the “AI for Business” campaign in 2020, which aimed to help businesses in India adopt and leverage artificial intelligence (AI) solutions to drive growth and innovation. The campaign included a series of webinars, virtual events, and case studies that highlighted how AI can be applied to various industries and business functions.
Key Words: IBM, AI for Business, Marketing Management, Case Study