Sports Management and Sports Marketing Bionetwork in India

Abstract :

In this article the problem of sport management is discussed. Firstly, a brief definition to the notion of Sport management is given followed by an excurse to history. Than the background and origin of sport management is discussed the second part of the article is dedicated to the current situation and prospects of sport management. A special attention is paid to the educational sphere and career opportunities that potential employees may have in the field of sport management. Finally, the article is concluded by prospects of sport management. Sport marketing is a relatively new dimension within the broad concept of marketing. Its origins can be traced to the early Roman and Greek eras when the royals and the wealthy promoted athletic festivals. For instance, Gladiator duels were watched and cheered by tens of thousands in the massive Roman Coliseums to pomp their power and pelf. Today, a sports marketing has evolved into a science on its own with various channels like media agencies, specialized sports agencies and even brands and broadcasters trying to tap into its latent potential. The positive passions and emotions associated with sports can create a positive image with consumers, which is well nigh impossible to achieve through static promotional platforms like television.

Author Name : Dr. K. Rajendran

Keywords: Sports Management, Games and Sports Marketing.


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