TATA CONSULTANCY SERVICES’ “BUILDING ON TRUST” CAMPAIGN

Pinaki Mandal
(Principal Consultant – PurpleOak Management Consultants, Mumbai)

Abstract:
Tata Consultancy Services (TCS) launched the “Building on Trust” campaign in 2020, which aimed to highlight the company’s commitment to building long-term relationships with its customers by providing innovative technology solutions and exceptional customer service.
Key Words: TCS, Tata Consulting Services, Building on Trust, Marketing campaign