Customer Satisfaction Towards Five Star Hotel Services In Tamil Nadu

Author Name(s):

SEKAR & Dr.B.SUDHA

Ph.D Research Scholar of Commerce, Periyar University Constituent College of Arts and Science, Pappireddipatti, Dharmapuri-Dt

Assistant Professor and Research Supervisor, Department of Commerce, Periyar University Constituent College of Arts and Science, Pappireddipatti, Dharmapuri-Dt,

Abstract

Customer satisfaction is described as a measure of how pleased customers are with a star hotel, facilities and capabilities. Details on customer loyalty, including polls and reviews, will help an organization decide how its goods and services best enhance or alter. Study goals to analyze the degree of satisfaction with services offered by Coimbatore District hotels. Research methodology, Ten hotels represented the research community of 10 owners/managers, from whom 150 consumers were given licenses to visit their customers, to determine the extent of execution of the companies’ marketing activities. The client was only responsible for the customers to be checked in the hotels during the data collection era. Results of the analysis show that factor-I coefficients have strong absolute correlations with the component. Grace to the assistants, Assistants procedure, Reception Pace and Assistants Operation Initiative 0.951, 0.908, 0.907, 0.902 etc. This research was suggested, the attention paid to selecting beautiful interior design might upgrade the image of the hotel environment and encourage an overall tone to be decided for a successful atmosphere. Lighting is often a very critical issue that can create an atmosphere or destroy it rather than the other part of the style. It is also advised that hotels create upward lights to render the hotel softer and more welcoming. Please end this review; The study would concentrate on hotel industry facilities in Coimbatore, the service marketing combination and consumer loyalty in the Coimbatore Area. The research focuses on the facets of consumer loyalty of 10 chosen hotels.

Keywords: Customer satisfaction, parking facilities and Room facilities

Please cite this article as: SEKAR &  Dr.B.SUDHA (2021).Customer Satisfaction Towards Five Star Hotel Services in Tamil Nadu. International Journal of Recent Research and Applied Studies, 8- 4(18), 105-108