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A Study on Impact of Advertisement on Consumer Buying Behavior of Two Wheeler’s (With Special Reference to Tirupattur District)

Author(s) Name:

Dr L.Rupa

Abstract:

The present study has made an attempt to examine the impact of advertisement on consumer buying behavior of two wheelers. The prime objective of the present study is to examine consumer behaviors toward purchase of two wheelers and to analyze the relationship between demographic variables and advertisement factors. In the present study, descriptive research design was followed. Data were collected from 85 respondents having two-wheeler in Tirupattur District. Simple random sampling technique was used for the study. Since the present study is mainly depending on the primary data, a special care was taken to frame the questionnaire. The collected data were processed with the help of appropriate statistical tools. The Present study concludes that the respondents have two-wheeler to save time, millage is an importance element in buying decision and advertisement has their influencing factors for buying.  The respondent strongly agree that advertisement will affect their buying behavior and most of the respondents are influenced by TV advertisement and they have neutral opinion on Celebrities presence in advertisement. 

Keywords:

Buying Behavior, Advertisement, Two Wheelers.

Please cite this article as:

Dr L.Rupa (2018). A Study on Impact of Advertisement on Consumer Buying Behavior of Two Wheeler’s (With Special Reference to Tirupattur District). International Journal of Recent Research and Applied Studies, 5, 8(6), 22-29.