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2018

A Study on Impact of Advertisement on Consumer Buying Behavior of Two Wheeler’s (With Special Reference to Tirupattur District)

Author(s) Name: Dr L.Rupa Abstract: The present study has made an attempt to examine the impact of advertisement on consumer buying behavior of two wheelers. The prime objective of the present study is to examine consumer behaviors toward purchase of two wheelers and to analyze the relationship between demographic variables and advertisement factors. In the […]

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LEADERSHIP : The Heart of Human Resource Management for Organizational Excellence

Author(s) Name: Dr L.Rupa Abstract:                 The drastic change at the global level in the industrial, manufacturing and service sector has made the organizations to face a cut throat competition to sustain their organizations in the long term. Irrespective of any sector the organization is made up of people and without people no organization can […]

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An Enquiry in to the Trickling down effect of key Macro Economic Variables on GDP Growth

Dr Thushara George  Assistant Professor Department of Economics, St Teresa’s College Ernakulam Kerala, India, PIN 682011  Received 20th April 2018, Accepted 10th May 2018 Abstract: The development of an economy is measured through the changes in its GDP.A lot of thought has gone into what policies should be adopted in order to increase the growth […]

No of Downloads : 27 No of Views : Download PDF View

User pattern of Libraries by students of Arts colleges in Coimbatore District: A Study

Author(s) Name: Dr. M. Sakthi Suganth Abstract: The present study focuses on the information seeking behavior of students at arts Colleges in Coimbatore and for this data was gathered by the questionnaire method and randomly selected the students. The overall purpose of the study was to determine what their information requirements and also determine their awareness […]

No of Downloads : 73 No of Views : Download PDF View

Effect of Yogic Practices With and Without Mantra Chanting on Body Mass Index among University Men Students

Author Name(s): Dr. V.Duraisami Abstract: The purpose of the present study was to find out the effect of Yogic practices with and without mantra chanting on body mass index among university men students. The study was conducted on 45 university men students. Totally three groups, namely, control & experimental group II, consisting or 30 Body […]

No of Downloads : 148 No of Views : Download PDF View

Differentials on Systolic and Diastolic Blood Pressure between Offensive and Defensive Men Volleyball Players

Author Name(s): R. Srinivasan & Dr.P. Karthikeyan Abstract: The purpose of the study was to compare systolic and diastolic blood pressure between offensive and defensive men volleyball players. To achieve this purpose of this study, thirty menVolleyball players who studied at Department of Physical Education, Annamalai University, Annamalai Nagar, Chidambaram, Tamil Nadu, India were selected […]

No of Downloads : 185 No of Views : Download PDF View

Impact of Resistance Training and Plyometric Training in Series on Strength Endurance

Author Name(s):  N. Sankar & Dr. P. Karthikeyan Abstract: The purpose of the study was to find out the effects of resistance training and plyometric training in series on strength endurance. To achieve this purpose of the study, thirty men students studying Bachelors of Physical Education at Department of Physical Education, Annamalai University, India were […]

No of Downloads : 165 No of Views : Download PDF View

Effect of Yogic Practice and Plyometric Training on Selected Coordinative Abilities of Inter Collegiate Netball Players

Author(s) Name:  M.Thirumurugan & Dr.P.J.Sebastian Abstract The purpose of the study was to find out the effect of yogic practice and plyometric training on selected coordinative abilities of inter collegiate Netball players. To achieve this purpose, forty five inter collegiate netball players selected from Meenakshi Ramasamy Physical Education College, Ariyalur District, the subjects were divided into […]

No of Downloads : 211 No of Views : Download PDF View

Effect of Game Specific Training and Vision Training on Selected Skill Performance Variables among Tennis Players

Author(s) Name:  M.Gopi & Dr. M.Rajkumar Abstract: The purpose of the study was to find out the effect of game specific training and vision training on selected skill performance variables among tennis players. To achieve the purpose of the present study, Forty five male tennis players were randomly selected from Tiruvannamalai district, Tamilnadu, were randomly selected […]

No of Downloads : 254 No of Views : Download PDF View