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Volume 6 Issue 8

P&G’S “SHARE THE LOAD” CAMPAIGN

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: P&G India launched a digital marketing campaign in 2019 called “Share the Load” to promote its Ariel brand of laundry detergent. The campaign was aimed at raising awareness about gender inequality and encouraging men to share household chores with women. P&G used a mix of […]

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Erythrocyte Osmotic Fragility and Malondialdehyde Concentrations of Water Truck Pushers in Samaru, Sabon-Gari Local Government Area of Kaduna State, Nigeria

Author(s) Name D. Usman, A. Jimoh, N. M. Gidado, J.B Balogun, Y. Tanko, A. Ahmed, A. Mohammed & J. O. Ayo Abstract Water vending is a significantly lucrative business laden with stressful and strenuous activities making it to be implicated in oxidative damage, lipid peroxidation and the susceptibility of erythrocytes to haemolysis. The study was […]

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Analysis of Selected Physiological Aspects of Government, Private and Residential School’s Adolescent Children-A Comparative Study

Author(s) Name: Radha.P & Dr.A.M.Manjunatha Abstract The purpose was to “Analyse the Physiological aspects of Government, Residential and Private school adolescent children”. The subjects were randomly selected  from 8thto 10th Standard within the age group of 13 to 15 years. The subjects for the study were selected from three different types of schools, 100 boys and […]

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