Customer Preference and Satisfaction on Online Shopping

Authors: M.Nirmala & D.Kavya


Online shopping system presents an online display of an order cut off time and an associated delivery window for items selected by the customer. This will let consumers to view and order products online from any part of the world. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumers. The objective of the study is based on to know the socio-economic profile of sample respondents and to know the preference and satisfaction level of customers. This research adopted survey by questionnaire approach. For analyzing the data the simple percentage is applied. The major findings of this research will provide a benchmark to understand retailers that key factor that drive customers preference and satisfaction.

 Keywords: Customers, shopping, retailers.






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