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Customer Relationship Management in Tourism Sector

Abstract:

Customer Relationship Management is all about calling out information from all the dealing a company has with the customers in a useful, current from that will help both company and the customers to do better business. CRM is the establishment, development, Maintenance & optimization of long term mutually & organizations. Successful CRM focuses on understanding the needs and desires of the consumer & it is achieved by planning these needs at the heart of the business by integrating them with the organization Strategy, people, technology & business processes.

Author Name : Dr. D. Muthusamy

Keywords: CRM in Tourism Sector, Indian Tourism, Internet Tourism, e-Tourism .