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ARTIFICIAL INTELLIGENCE IN PRODUCT RECOMMENDATIONS AND CUSTOMERSATISFACTION: A STUDY AMONG ONLINE SHOPPERS IN VELLORE DISTRICT

1Vichitra.V, & 2Dr. T.BHARATHI, 1Ph.D. Research Scholar (Part-Time), D.K.M. College for Women (Autonomous), Vellore – 632 001. (Affiliated to Thiruvalluvar University, Serkkadu) 2Assistant Professor and Research Guide, Department of Commerce, D.K.M. College for Women (Autonomous), Vellore- 632 001. (Affiliated to Thiruvalluvar University, Serkkadu)

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DECODING SUSTAINABLE PURCHASE INTENTION IN DIGITAL MARKETING: ACONCEPTUAL FRAMEWORK OF GREEN TRANSPARENCY AND ENVIRONMENTALCONSCIOUSNESS

Dr. K.SHAMILA SULTHANA,Head, Assistant Professor, M.M.E.S. Women’s Arts and Science College, Melvisharam AbstractThe rapid expansion of digital commerce has transformed the way consumers search for,evaluate and purchase products. Alongside this transformation, growing environmental concernshave increased consumer preferences shifting to sustainable products and environmentallyresponsible business practices. Digital marketplaces provide an important platform through whichsustainability information can […]

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TEACHING EXPERIENCE AND AI ADOPTION: EXPLORING THE DIGITAL COMPETENCE OF PRIVATE SCHOOL TEACHERS

1SANDHIYA.P, 2Dr. G. BHAVANI, and 3Dr. P. RAJESWARI, 1Research Scholar, PG & Research, Department of Commerce, DKM College for Women, Vellore, Tamil Nadu, India 2Research Supervisor, PG & Research, Department of Commerce, DKM College for Women, Vellore, Tamil Nadu, India 3Assistant Professor, Department of Business Administration, Auxilium College, Vellore, Tamil Nadu, India

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