Abstract:
In the current business arena, where in the business organizations faces a constant challenges, which cannot be addressed by a single activity but can be addressed by a set of continuous activities that takes places in the organization at various levels. Even though there is a huge potential in terms of scope for private life insurance to increase their market share but still there is a huge attrition level among their employees which creates a vacuum that stops the private insurance players to expand their operations effectively and efficiently. This study throws light on the middle and lower level sales executive’s employee’s attrition. For this study the researcher had chosen Chennai area. This research seeks to address the gap which is unexplored by the human resources department of these private insurance companies. The Data for the study was collected via a structured generic Questionnaire from 264 individuals with in the population. The population for this study was chosen from the employees of eleven private insurance companies. The response was filled in and obtained by 7-point Likert Scale and hypothesis tested using multiple regression analysis. The research findings reveal the important reasons for higher attrition among the employees. Moreover the regression analysis revealed that employee’s attrition had a significant impact on the Human Resource Practices. The findings of the study lead to a final conclusion that it is very much important for the Private insurance companies to address the needs of their employees to strengthen their motivation, satisfaction, work atmosphere, and commitment leading to minimizing the employee’s turnover.
Author Name : Dr.T.Vetrivel & P.Prabakaran
Keywords: Employee‟s Attrition, Motivation and Human Resource Practices.
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