Abstract :
This study was carried out to appraise the socio-economic characteristics, market structure and profitability of
fresh fish marketers as well as determinants of income generated from fresh fish marketing in Lagos State. A multi-stage sampling technique was used to select 80 fresh fish marketers in the study area and structured questionnaire administered on them. Data collected were analyzed using descriptive statistics, Gini-coefficient analysis, gross margin analysis and regression analysis. The study revealed that fresh fish market was dominated by female which accounted for 85% of the sellers and 91% belong to the economically age group. The gross margin analysis revealed that a fresh fish marketer incurred an average total variable cost of ₦39,208.62 per month but earned average revenue of ₦63,439.45 and a gross margin of ₦24,230.83. The rate of return on investment value of ₦0.60 is an indication that fresh fish marketing is a profitable venture in the study area. A Gini- coefficient value of 0.4058 obtained in the study indicates a high level of unequal distribution of income in the fresh fish market. The result of the multiple regression analysis revealed that income from fresh fish marketing in the study area was determined by proportion of household members involved in marketing, experience of marketers, unit price of fresh fish, capital, number of sales outlets owned by marketers and cost of transportation. The study concluded that fresh fish marketing in the area was profitable. It was recommended that government should provide more storage facilities to reduce wastage of leftovers in the study area.
Author Name : Aminu, F.O., Abasilim, C.F., Akhigbe–Ahonkhai, E.C. & Samuel, O.B.
DOI: https://doi.org/10.5281/zenodo.808947
Keywords: Appraisal, Fresh Fish Marketing, Market structure, Profitability.
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