Renjitha Rajeev Asst. Professor, Post Graduate Department of Commerce, Government College, Chittur, Palakkad – 678 104, Kerala, Email: renju.rajj@gmail.com. Abstract Kerala, tourism has a significant role because of its potential in creating employment, enhancing production and productivity and contribution towards the development of the State. Effective marketing and promotional measures are essential to attract tourists […]

Mrs. RENJITHA RAJEEVAssistant Professor Of Commerce, Sri. C. Achutha Menon Govt College, Thrissur, Kerala ABSTRACTCorporate Social Responsibility (CSR) has emerged as a fundamental dimension of contemporary organizational functioning, extending beyond traditional profit-oriented objectives toward broader societal engagement. While CSR has been extensively examined in manufacturing and service industries, limited scholarly attention has been devoted to […]

1Tharu Jossy and 2Reena R. 1 Assistant Professor, Dept. of Commerce, De Paul Institute of Science & Technology, Angamaly, Ernakulam, Kerala. 2Associate Professor, Head of the Department, Dept. of Commerce Business Application, Sri Krishna Arts & Science College, Coimbatore, Tamil Nadu.

Dr.Mohd Shakeel, Associate Professor, Department of Education and Training, Maulana Azad National Urdu University, College of Teacher Education Srinagar

1V.SUBASH 1Assistant professor, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India. 2B.VISHVA 2PG Student, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India

1P.PRINCY 1Assistant professor, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India. 2E.SURYAPRAKASH 2PG Student, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India.

1Dr.S.SANKAR 1Assistant professor,Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India. 2S.SUNDAR 2PG Student, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India.

1Dr.S.SANKAR 1Assistant professor, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India. 2E.SNEGHA 2PG Student, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India.

1Mr.V.SUBASH 1Assistant professor, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India. 2S M. SHILPPA 2PG Student, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India.

1Mr.G.VISHALKUMAR 1Assistant professor, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India. 2A.SABA SAMREEN 2PG Student, Department of Management Studies, Loyola Institute of Technology, Chennai, Tamilnadu, India.