SOCIAL RESPONSIBILITY OF NEWS MEDIA INDUSTRY; A CASE STUDY OF MADHYAMAM IN KERALA
Mrs. RENJITHA RAJEEVAssistant Professor Of Commerce, Sri. C. Achutha Menon Govt College, Thrissur, Kerala ABSTRACTCorporate Social Responsibility (CSR) has emerged as a fundamental dimension of contemporary organizational functioning, extending beyond traditional profit-oriented objectives toward broader societal engagement. While CSR has been extensively examined in manufacturing and service industries, limited scholarly attention has been devoted to […]