Consumer Perception towards Online Shopping of FMCG Products in Thrissur District

Author Details

Dr. Jojomon N A

Associate Professor of Commerce, P M Govt. College, Potta, Chalakudy

Abstract

Online shopping is a form of electronic commerce which allows consumers to directly buy goods, services etc. from a seller interactively in real-time without an intermediary service over the internet using a web browser. Online shopping is the process of buying goods and services from merchants who sell on the Internet. It is the consumers’ shopping behavior to shop online. Since the emergence of World Wide Web, merchants have sought to sell their products to people who surf the Internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. Consumers buy a variety of items from online stores. The sale or purchase transaction is completed electronically and interactively in real time.

Please cite this article as: Dr. Jojomon NA, Associate Professor of Commerce, P M Govt. College, Potta, Chalakudy(2014). Consumer Perception towards Online Shopping of FMCG Products in Thrissur District. International Journal of Recent Research and Applied Studies, 3, 5(32), 120-126.