Abstract :
Present tourism industry hosts a serious competition among the states and countries particularly those countries are mainly depending on tourism as their main source of income; it reorganized existing income and other to a large extent. if we looks at in a wider extent, all over the countries are trying to promote their tourist products and services by using differ marketing strategies, however tourism business seeks a variety of promotional activities like Biennale, regional festivals, annual festivals even the local festivals and mythological identities and landmarks are also used for the popularity of the tourism industry. On the other hand, there is a new trend in the exploring of new tourism destination sited through the movies, recent trend reveals that national and international movies became a main factor for identifying and promoting new tourism destinations and it is accelerating related business activities. So the movies are counting as the one of the main marketing tool at present time. Promotion of festivals, landscapes, industries, hotels, historical monuments, etc have quite often been considered as the film shooting locations, later such evidences/ visuals noticed and captured the attention of the public, such films may classified under certain mode, which may called as the ‘film tourism or film induced tourism’. This trend eventually leads to increase in the number of visitors and the increase in the financial and other related things.
Author Name : Ramis Salam, P.
Keywords: Film on Tourism demand, Findings new tourism destinations, Film sets as a destination, Film-induced tourism, Tourism promotion.
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