Abstract :
In general, paddy cultivators or farmers reported that while natural disasters are a permanent risk to the
economic viability of their farms, they were optimistic that their knowledge of the environment would enable them to
adopt strategies that would minimize or mitigate the risks and enhance the likelihood of crop success in a dynamic
environment with variable conditions. Though the farmers differed in their definition of what comprised a farming
community, they were in agreement that the best strategy to overcome adversity was to rely upon the farming
community, rather than governmental aid. The term natural disaster is most commonly defined as being a highly
destructive environmental phenomenon (e.g., volcano eruptions, earthquakes, and tsunamis) that indiscriminately
impacts a large geographic area, farmers expand this definition to include events that are more localized (e.g.,
microclimates) and have targeted impacts that are inclusive of those things that are crop specific (e.g., frosts and
diseases). In the following sections, the article deals with how natural disasters affect quality of life, how farmers use
networks of social and economic support and definitions of natural disasters are described.
Author Name : Dr.N.Kannadasan
DOI: https://doi.org/10.5281/zenodo.1117271
Keywords: Natural Disasters, Agricultural, Marketing.
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