Pinaki Mandal
(Principal Consultant at PurpleOak Management Consultants, Mumbai)
Abstract:
P&G India launched a digital marketing campaign in 2019 called “Share the Load” to promote its Ariel brand of laundry detergent. The campaign was aimed at raising awareness about gender inequality and encouraging men to share household chores with women. P&G used a mix of social media, digital video ads, and influencer marketing to reach its target audience.
Key Words: P&G, Prcter& Gamble, Share the Load, Marketing Management, Case Study
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