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The Role of Information and Communication Technologies in Improving Agricultural Productivity and Markets

Dr.M.G.SATHIYAMURTHY

Assistant Professor,

Department of Library Information science, Madurai Kamaraj University, Madurai, Tamil Nadu, India

E. Mail: sathyam.mg@gmail.com

DR. B. MAHADEVAN .,UGC Post-Doctoral Fellow, Department of Library and Information science, Annamalai University, Annamalai Nagar, Tamil Nadu, India

E. Mail: dmaha32@gmail.com, sathyam.mg@gmail.com

Abstract

Raising the productivity of smallholders is a necessary condition for increasing incomes and improving livelihoods among the rural poor in most developing countries. This increased productivity is essential to both household food security and to agriculture-based growth and poverty reduction in the larger economy. Smallholder productivity is limited by a variety of constraints including poor soils, unpredictable rainfall, and imperfect markets, as well as lack of access to productive resources, financial services, or infrastructure. It is also critically limited, for example, by lack of information about market prices, available crop varieties, production techniques, and methods of disease management— information that pertains specifically to local conditions. Smallholders also lack timely information sources such as news reports or early warning communications about weather, pest outbreaks, and other seasonal risks, and about services that could help address them.

Key words:ICT, Agriculture, initiatives, DSS, ES