Abstract : Marketing is the process of discovering and translating consumer needs and wants into product and service specifications advertising plays an important role in the marketing process and aims at achieving the marketing objectives. These four P’s – Product, Price, Place (Distribution) and Promotion are the elements of the marketing mix. Importance of the study is: […]

Abstract : Saving schemes and foreign trade are very important for countries. The economic policy is one of a crucial nature in understanding domestic savings. There is a fundamental shift in the households savings pattern from the traditional ways to modern ways as seen in the late 1980s.To analyze savings and its determinants among the […]

Abstract : In this present study, wurtzite CZTS nanocrystals have been prepared by a sol–gel route associated to spin coating for different molar concentrations in the precursor solution. The CZTS samples have been characterized structurally by Xray diffraction (XRD), and the surface morphology of the thin films has been studied by using atomic force microscopes (AFM).XRD result […]

Abstract : In this work, the antibacterial activity of nanomaterial’s copper, silver, gold and titanium dioxide separately was investigated on both gram positive and negative bacteria. Nanoparticles of Cu, Ag, Au and TiO2 films were grown on glass substrates by DC and RF magnetron sputtering techniques. Nanoparticles films deposition were carried out at optimized argon pressure of […]

Abstract : The 2D and 3D Images are reconstructed using several imaging modalities like SPCET, PET and CT, there are several reconstruction algorithms are exists. The image reconstruction algorithms play an important role in the successful applications like medicine, non destructive testing/evaluation, astronomy etc. In computerized tomography (CT), various image reconstruction algorithms have been used. Hence this […]

Abstract : Yoga is a process of gaining control over the mind, as defined by Patanjali. Stress has been implicated as one of the major causes of essential obesity. Yoga works on every cell of the body. Yoga influences body as well as controls the stress in the individual. An index of the processing ability of […]

Abstract : The purpose of the study was to find out the effect of physical education programme and game specific exercises on selected health related physical fitness and physiological variables of men volleyball players. To achieve this purpose of the study sixty men volleyball players were selected studying Bachelor’s degree in the Department of Physical Education, Bharathidasan […]

Abstract : The purpose of the study was to find out the effect of varied packages of yogic practices on selected motor ability and physiological variables among college level hockey players. To facilitate the study, 90 subjects were selected at random from S.I.V.E.T College Gowrivakkam TamilNadu. Their age was ranged between 18-25 years. They were assigned […]

Abstract : Purpose of the study was find out the effect of resistance training, endurance training, and combined training selected physical fitness variables among college men. For this purpose eighty male student age group 18 -21 year were selected for the study. They were dived into four equal group each group consisting twenty male students. In […]

Abstract : The aim of this study is to examine the effects of yogic practices on lipid profiles (Triglycerides, HDL, LDL) and anxiety among pregnant women in their second trimester. To achieve the purpose sixty (60) primiparous women were randomly selected from various maternal health centers in and around Chennai city. Their age varied between 23 […]