Abstract : Telemarketing, a method of direct marketing where the sales person uses the telephone to contact the customer, has become an integrated element of many marketing campaigns. The use of telemarketing was popularized in the 1970’s, and since then it has become a staple of multi – layered marketing plans. Telemarketing consists of lead […]

Abstract : Sports training aims at achieving high performance in sports competitions. It is a process which is spread over a long period of time and a competition-cum-performance oriented endeavour as well. Plyometrics is a type of exercise training designed to produce fast, powerful movements, and improve the functions of the nervous system, generally for […]

Abstract: Despite recognition of the positive impact of sports on education and child development, physical education is being increasingly challenged within education system across the world. This included a decrease in the amount of time allocated to physical education. The number of trained staff, the amount of training provided for physical education teachers and spending […]

Abstract : Service are becoming an increasingly important element of national economics and it is crucial to appreciate the distinguishing qualities of service and resulting management implication with specific focus on healthcare service. The delivery of quality healthcare service and the integration of thereof in healthcare policies is a concern in various health organization across […]

Abstract : The study was designed to investigate the effect of SAQ training and small sided games on selected biomotor ability among junior football players. For this 30 school boys junior football players were selected randomly from noble academy at Chidambaram, Tamilnadu as subjects. Their age ranged from 15 to 17 years. They were divided […]

Abstract : The purpose of the study was to investigate the impact of different conditional resistance training on high density lipoprotein of football players. Forty five football players from the Department of Physical Education and Sports Sciences, Annamalai University were selected as subjects. The age, height and weight of the subjects ranged from 18 to […]

Abstract : Lifestyle is defined as sum total of individuals’ ways of life. Individual lifestyle constitute what he / she eat, drinks smoke physical activity or in activity, participation in unprotected sexual behavior and drug habit. The above mentioned indices are called lifestyle factors. The effect of this lifestyle factors are responsible degenerative and chronic […]

Abstract : The purpose of the study was to find out the effect of specific training on skill performance among Inter college hockey players. To achieve this purpose of the study, thirty women hockey players were selected as subjects who were from the various faculties, Periyar University, Salem. The selected subjects were aged between 21 […]

Abstract : The aim of the present study was to find out the effect of six weeks training on the physical fitness test performance of college level hockey players Selvam College of physical education, Namakkal, Tamil Nadu, India. To achieve the aim of the study total 30 meal inter college level performer was selected on […]

Abstract : The purpose of the study was to investigate the effect of ladder training on agility among college level football players. It was hypothesized that there would be significant differences on agility due to the effect of ladder training among college level football players. For the present study the 30 male level football players […]