Month: May 2023

Dr. Lalit Mohan Choudhary, Neetu Sharma 1 Associate Professor, Sri Satya Sai University of Technology and Medical Sciences, Sehore, Madhya Pradesh, India 2 Research Scholar, Sri Satya Sai University of Technology and Medical Sciences, Sehore, Madhya Pradesh, India

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Infosys India launched the “Navigate your Next” campaign in 2020, which aimed to help businesses in India navigate the challenges of digital transformation by showcasing Infosys’ expertise in technology and innovation. Key Words: Infosys, marketing campaign, Navigate your Next

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Tata Consultancy Services (TCS) launched the “Building on Trust” campaign in 2020, which aimed to highlight the company’s commitment to building long-term relationships with its customers by providing innovative technology solutions and exceptional customer service. Key Words: TCS, Tata Consulting Services, Building on Trust, Marketing…

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Microsoft India launched its “Empowering Digital Transformation” campaign in 2020, which aimed to showcase the company’s capabilities in enabling digital transformation for businesses in India. The campaign highlighted Microsoft’s solutions in areas such as cloud computing, artificial intelligence, and data analytics, and emphasized the importance…

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Wipro launched its “Run Smarter, Run Faster” campaign in 2020, which aimed to showcase the company’s expertise in digital transformation and technology solutions. The campaign targeted businesses in India and beyond, and highlighted Wipro’s capabilities in areas such as cloud computing, artificial intelligence, and automation.…

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Tata Motors, one of India’s largest automobile manufacturers, launched a digital marketing campaign in 2019 called “#TheUltimateSUV” to promote its Harrier SUV. The campaign was aimed at positioning the Harrier as a premium SUV with advanced features and superior design. Key Words: Tata Motors, The…

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: P&G India launched a digital marketing campaign in 2019 called “Share the Load” to promote its Ariel brand of laundry detergent. The campaign was aimed at raising awareness about gender inequality and encouraging men to share household chores with women. P&G used a mix of…

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: IBM India launched the “AI for Business” campaign in 2020, which aimed to help businesses in India adopt and leverage artificial intelligence (AI) solutions to drive growth and innovation. The campaign included a series of webinars, virtual events, and case studies that highlighted how AI…

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Zomato, one of India’s leading food delivery platforms, launched its “Order Food Safe” campaign in 2020 to promote safety and hygiene during the COVID-19 pandemic. The campaign encouraged customers to share pictures of their food deliveries, along with a message about the safety measures taken…