Category: Volume 6 Issue 12
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TATA MOTORS’ “#THEULTIMATESUV” CAMPAIGN
Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Tata Motors, one of India’s largest automobile manufacturers, launched a digital marketing campaign in 2019 called “#TheUltimateSUV” to promote its Harrier SUV. The campaign was aimed at positioning the Harrier as a premium SUV with advanced features and superior design. Key Words: Tata Motors, The…
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Impact of Power Exercise Parcels on Selected Physical Fitness Variables among Women Football Players
Author(s) Name: K. Babysakila & Dr. A. Karthik Abstract: The purpose of the study was to find out the impact of power exercise parcels on selected physical fitness variables among women football players. To achieve the purpose of the present study, forty five women football players from Periyar University affiliated colleges, Tamilnadu, India were selected as…
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Influence of Recreation Activity and Aerobic Exercise on Selected Health Related Physical Fitness Components and Physiological Variables of School Boys with Overweight
Author(s) Name: S.Subramanian, Dr. A. Kalebrajan & Dr. D. Sathiakumar Abstract: The objective of the study was to investigate the Influence of Recreation Activity and Aerobic Exercise on Selected Health Related Physical Fitness Components and Physiological Variables of School Boys with Overweight. To achieve this purpose, Forty Five Overweight School Boys from various schools in…
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Influence of Physical Training on Flexibility among Special Children in Cuddalore District
Author(s) Name A.Manimaran & Dr.S. Arul Abstract The purpose of the study was to find out the effect of physical training on flexibility among special children in cuddalore district. To achieve this purpose of the study, thirty students were selected from the GV special school for the mentally retarded, Chidambaram, Cuddalore district, Tamil Nadu, India as…
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Creating Sustainability in Kenyan Film industry: Regulatory and Commercial Challenges
Author Name(s): Kennedy Njasi Simiyu Abstract Literature suggests that the Film Industry in any country needs proper support structures and models that enable it to operate efficiently and contribute positively to the country’s economy. Most of this literature focuses on Western countries which produce films that dominate the global film market. Because of a number…