Determinants of Consumer Purchase Decisions of Health Insurance Policies in Dindigul District
Author(s) Name: Dr.V.Karthik & R.Gowtham Abstract This study aims at understanding the determinants of consumer purchase decision of health insurance policies in Dindigul District. The major consumer purchase decision models are reviewed and identifying some gaps, a model incorporating three sets of variables, related to personal, marketing and social factors is developed. Based on data […]