Author(s) Name: A.Suresh Kumar & Dr.S.Fabiyola Kavitha Abstract Nowadays, more than 65 per cent of the marketing costs of pharmaceutical enterprises account for the communication with physicians. The role of physicians in deciding the therapy is still dominant, but in some areas (OTC market, patient groups) patients have more and more power to choose between […]

Author(s) Name: K. Karthikeyan & Dr. P. Rajinikumar Abstract The purpose of the study was to find out the relationship of stride length, stride time and stride frequency on 100m sprint performance. For this purpose, 13 university level sprinters were selected from different colleges and athletic club in Chennai. The subjects were captured while running 100 […]

Author(s) Name: T.Saritha Abstract Goods and Services Tax is a single and a broad based tax levied on goods and services consumed in an economy. Agricultural sector has been the root of Indian economy and it contributes to around 17.4 per cent to GDP. About 52 per cent of the total rural livelihood depends on […]

Author(s) Name:  A.Suresh Kumar & Dr.S.Fabiyola Kavitha Abstract This research study contents information about the marketing professional’s role to develop business in pharmaceutical industry. It gives information about roles of marketing professional to develop their customer, market, product, and implementation in pharmaceutical industry.   Keywords: Marketing, Professionals, Pharmaceutical Industry. Please cite this article as: A.Suresh Kumar […]

Author(s) Name:  R.Sindhuja & A. Dinesh Kumar Abstract In this aggressive world everybody is running towards their vocation development despite the fact that they endeavour to satisfy their family duties and the monetary need of the representatives are higher. The person who is adjusting their work and life are more gainful and more dedicated towards their […]

Author(s) Name: Soudamini.N & Dr. D. Rukmani Abstract The purpose of the study was to effect of selected yogic practices on emotional intelligence among high school students. The study was conducted on 30 high school students. Totally two groups, namely, control & experimental group consisting of 15 high school students who underwent 16 weeks yogic practices […]

Author(s) Name: Pooja Purushothaman & Dr. R. Babu Abstract The purpose of the study was to effect of selected yogic practices on systolic blood pressure among thyroid affected women teacher. The study was conducted on 30 women teacher. Totally two groups, namely, control & experimental group consisting of 15 women teacher who underwent 6 weeks yogic […]

Author(s) Name: Deepa.C.P & Dr. R. Babu Abstract The purpose of the study was to influence of yogic intervention on occupation stress. The study was conducted on 30 IT professionals. Totally two groups, namely, control & experimental group consisting of 15 IT professionals who underwent 8 weeks yogic practices whereas the control group did not undergo […]

Author(s) Name:  Dr.M.Suresh Kumar & A. Dinesh Kumar Abstract The purpose of the study was to investigate the effect of mental training on self confidence among professional college students. To facilitate the study, thirty professional college students from Royal Polytechnic College, Pudukkottai, Tamilnadu were selected as subjects at random and their ages between 18 to 25 […]

Author(s) Name: K.Veerakumar & A. Dinesh Kumar Abstract Organic products play an important role in people’s life to protect them against various health issues. The study aims to identify the preference of the peoples towards organic products in Erode district. The study was based on well structured questionnaire with a sample of 100 respondents. The findings […]