Ms.S.Vishalakshi1 Mr.P.T.J.K.Lilian2 Dr.B.Velmurugan3 1II MBA Student, Department of Management Studies, NPR College of Engineering & Technology, Dindigul 2Assistant Professor, Department of Management Studies, NPR College of Engineering & Technology, Dindigul 3Associate Professor &HoD, Department of Management Studies, NPR College of Engineering & Technology, Dindigul ______________________________________________________________________________ ABSTRACT Employees are the most valuable asset of an organization, […]

* JayaramItrajula, Research Scholar, Department of History, Acharya Nagarjuna University, Guntur, Andhra Pradesh. ** Dr K.V.N Raju, Asst. Professor, Department Of History,Acharya Nagarjuna University, Guntur, Andhra Pradesh. Abstract This paper is made to examine the contribution of Andhra kesariTanguturiPrakasamPanthulu to political development of Andhra. In the days when the entire nation was in a political […]

EMPLOYEE SATISFACTION TOWARDS SRI VASAVI THANGA MAALIGAI, DINDGUL DISTRICT, TAMILNADU, INDIA : AN ANALYTICAL STUDY Ms.B.Bhagavathya1Dr.B.Velmurugan2 1II MBA Student, Department of Management Studies, NPR College of Engineering & Technology, Dindigul 2Associate Professor &HoD, Department of Management Studies, NPR College of Engineering & Technology, Dindigul ______________________________________________________________________________ ABSTRACT The paper has been done in Sri Vasavi Thanga […]

Dr. Lalit Mohan Choudhary, Neetu Sharma 1 Associate Professor, Sri Satya Sai University of Technology and Medical Sciences, Sehore, Madhya Pradesh, India 2 Research Scholar, Sri Satya Sai University of Technology and Medical Sciences, Sehore, Madhya Pradesh, India

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Infosys India launched the “Navigate your Next” campaign in 2020, which aimed to help businesses in India navigate the challenges of digital transformation by showcasing Infosys’ expertise in technology and innovation. Key Words: Infosys, marketing campaign, Navigate your Next

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Tata Consultancy Services (TCS) launched the “Building on Trust” campaign in 2020, which aimed to highlight the company’s commitment to building long-term relationships with its customers by providing innovative technology solutions and exceptional customer service. Key Words: TCS, Tata Consulting Services, Building on Trust, Marketing […]

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Microsoft India launched its “Empowering Digital Transformation” campaign in 2020, which aimed to showcase the company’s capabilities in enabling digital transformation for businesses in India. The campaign highlighted Microsoft’s solutions in areas such as cloud computing, artificial intelligence, and data analytics, and emphasized the importance […]

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Wipro launched its “Run Smarter, Run Faster” campaign in 2020, which aimed to showcase the company’s expertise in digital transformation and technology solutions. The campaign targeted businesses in India and beyond, and highlighted Wipro’s capabilities in areas such as cloud computing, artificial intelligence, and automation. […]

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Tata Motors, one of India’s largest automobile manufacturers, launched a digital marketing campaign in 2019 called “#TheUltimateSUV” to promote its Harrier SUV. The campaign was aimed at positioning the Harrier as a premium SUV with advanced features and superior design. Key Words: Tata Motors, The […]

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: P&G India launched a digital marketing campaign in 2019 called “Share the Load” to promote its Ariel brand of laundry detergent. The campaign was aimed at raising awareness about gender inequality and encouraging men to share household chores with women. P&G used a mix of […]