Category: 2020

  • Recent Technological trends in Library and Information Science

    Recent Technological trends in Library and Information Science Dr. M. SAKTHI SUGANTH LIBRARIAN NACHIMUTHU POLYTECHNIC COLLEGE POLLACHI Abstract: This paper outlines new technologies in the area of libraries and improved information management and library services. Information Technology (IT) and Information Communication Technology (ICT) have changed the search terms for users and the services provided to…

  • Information Communication Technology in Library Science – A Study

    Information Communication Technology in Library Science – A Study Dr. M. SAKTHI SUGANTH LIBRARIAN NACHIMUTHU POLYTECHNIC COLLEGE POLLACHI Abstract: – Information technologies have a major role on the way people work, live globally. Today libraries are well furnished to provide the newly Information Technology services. Information Technology enabled services complete the information needs of the…

  • INFOSYS INDIA’S “NAVIGATE YOUR NEXT” CAMPAIGN

    Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Infosys India launched the “Navigate your Next” campaign in 2020, which aimed to help businesses in India navigate the challenges of digital transformation by showcasing Infosys’ expertise in technology and innovation. Key Words: Infosys, marketing campaign, Navigate your Next

  • TATA CONSULTANCY SERVICES’ “BUILDING ON TRUST” CAMPAIGN

    Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Tata Consultancy Services (TCS) launched the “Building on Trust” campaign in 2020, which aimed to highlight the company’s commitment to building long-term relationships with its customers by providing innovative technology solutions and exceptional customer service. Key Words: TCS, Tata Consulting Services, Building on Trust, Marketing…

  • MICROSOFT INDIA’S “EMPOWERING DIGITAL TRANSFORMATION” CAMPAIGN – A REVIEW

    Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Microsoft India launched its “Empowering Digital Transformation” campaign in 2020, which aimed to showcase the company’s capabilities in enabling digital transformation for businesses in India. The campaign highlighted Microsoft’s solutions in areas such as cloud computing, artificial intelligence, and data analytics, and emphasized the importance…

  • WIPRO INDIA’S “RUN SMARTER, RUN FASTER” CAMPAIGN

    Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Wipro launched its “Run Smarter, Run Faster” campaign in 2020, which aimed to showcase the company’s expertise in digital transformation and technology solutions. The campaign targeted businesses in India and beyond, and highlighted Wipro’s capabilities in areas such as cloud computing, artificial intelligence, and automation.…

  • REVIEW OF IBM INDIA’S “AI FOR BUSINESS” CAMPAIGN

    Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: IBM India launched the “AI for Business” campaign in 2020, which aimed to help businesses in India adopt and leverage artificial intelligence (AI) solutions to drive growth and innovation. The campaign included a series of webinars, virtual events, and case studies that highlighted how AI…

  • Effect of Plyometric Training on Selected Physical Fitness Variables Among College Men Students

    G. Selvam & Dr. S. Arul The purpose of the study was designed to examine the effect of plyometric training on explosive power and elastic power of college men students. For the purpose of the study, thirty men students from the colleges in Karur district were selected as subjects. They were divided into two equal…

  • Impact of Yogic Practices on Selected Physiological Parameters Among University Men Students

    C. Selvaraj & Dr. P. Karthikeyan

  • Impact of Yoga Mudra on Selected Physiological Variables among Adolescent Girls

    Author Details N. Goperundevi & Dr. M. Rajashekaran 1Research Scholar, Department of Physical Education, Annamalai University, Chidambaram, Tamilnadu, India. 2Professor, Department of Physical Education, Annamalai University, Chidambaram, Tamilnadu, India.   Abstract The purpose of the study was designed to examine the effect of yoga mudra on selected physiological variables among adolescent girls. For the purpose…