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2020

Recent Technological trends in Library and Information Science

Recent Technological trends in Library and Information Science Dr. M. SAKTHI SUGANTH LIBRARIAN NACHIMUTHU POLYTECHNIC COLLEGE POLLACHI Abstract: This paper outlines new technologies in the area of libraries and improved information management and library services. Information Technology (IT) and Information Communication Technology (ICT) have changed the search terms for users and the services provided to […]

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Information Communication Technology in Library Science – A Study

Information Communication Technology in Library Science – A Study Dr. M. SAKTHI SUGANTH LIBRARIAN NACHIMUTHU POLYTECHNIC COLLEGE POLLACHI Abstract: – Information technologies have a major role on the way people work, live globally. Today libraries are well furnished to provide the newly Information Technology services. Information Technology enabled services complete the information needs of the […]

No of Downloads : 43 No of Views : Download PDF View

TATA CONSULTANCY SERVICES’ “BUILDING ON TRUST” CAMPAIGN

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Tata Consultancy Services (TCS) launched the “Building on Trust” campaign in 2020, which aimed to highlight the company’s commitment to building long-term relationships with its customers by providing innovative technology solutions and exceptional customer service. Key Words: TCS, Tata Consulting Services, Building on Trust, Marketing […]

No of Downloads : 60 No of Views : Download PDF View

MICROSOFT INDIA’S “EMPOWERING DIGITAL TRANSFORMATION” CAMPAIGN – A REVIEW

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Microsoft India launched its “Empowering Digital Transformation” campaign in 2020, which aimed to showcase the company’s capabilities in enabling digital transformation for businesses in India. The campaign highlighted Microsoft’s solutions in areas such as cloud computing, artificial intelligence, and data analytics, and emphasized the importance […]

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WIPRO INDIA’S “RUN SMARTER, RUN FASTER” CAMPAIGN

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Wipro launched its “Run Smarter, Run Faster” campaign in 2020, which aimed to showcase the company’s expertise in digital transformation and technology solutions. The campaign targeted businesses in India and beyond, and highlighted Wipro’s capabilities in areas such as cloud computing, artificial intelligence, and automation. […]

No of Downloads : 65 No of Views : Download PDF View

REVIEW OF IBM INDIA’S “AI FOR BUSINESS” CAMPAIGN

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: IBM India launched the “AI for Business” campaign in 2020, which aimed to help businesses in India adopt and leverage artificial intelligence (AI) solutions to drive growth and innovation. The campaign included a series of webinars, virtual events, and case studies that highlighted how AI […]

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Impact of Yoga Mudra on Selected Physiological Variables among Adolescent Girls

Author Details N. Goperundevi & Dr. M. Rajashekaran 1Research Scholar, Department of Physical Education, Annamalai University, Chidambaram, Tamilnadu, India. 2Professor, Department of Physical Education, Annamalai University, Chidambaram, Tamilnadu, India.   Abstract The purpose of the study was designed to examine the effect of yoga mudra on selected physiological variables among adolescent girls. For the purpose […]

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