Category: Articles

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: Wipro launched its “Run Smarter, Run Faster” campaign in 2020, which aimed to showcase the company’s expertise in digital transformation and technology solutions. The campaign targeted businesses in India and beyond, and highlighted Wipro’s capabilities in areas such as cloud computing, artificial intelligence, and automation.…

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Tata Motors, one of India’s largest automobile manufacturers, launched a digital marketing campaign in 2019 called “#TheUltimateSUV” to promote its Harrier SUV. The campaign was aimed at positioning the Harrier as a premium SUV with advanced features and superior design. Key Words: Tata Motors, The…

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: P&G India launched a digital marketing campaign in 2019 called “Share the Load” to promote its Ariel brand of laundry detergent. The campaign was aimed at raising awareness about gender inequality and encouraging men to share household chores with women. P&G used a mix of…

Pinaki Mandal (Principal Consultant – PurpleOak Management Consultants, Mumbai) Abstract: IBM India launched the “AI for Business” campaign in 2020, which aimed to help businesses in India adopt and leverage artificial intelligence (AI) solutions to drive growth and innovation. The campaign included a series of webinars, virtual events, and case studies that highlighted how AI…

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Zomato, one of India’s leading food delivery platforms, launched its “Order Food Safe” campaign in 2020 to promote safety and hygiene during the COVID-19 pandemic. The campaign encouraged customers to share pictures of their food deliveries, along with a message about the safety measures taken…

T.K.Ashvin, Assistant Professor, Sree Narayana Guru Institute of Management Studies, Coimbatore. Abstract As pet owners place a higher priority on their pets’ health and nutrition, premium pet food has grown in popularity. From 2021 to 2026, the Indian pet food market is projected to expand at a CAGR of 18%, representing a sizable market opportunity…

Mr. Sachin Abaji Borde Sachinborde2010@gmail.com Ph.D. Research Scholar Department of Library and Information Science, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad. Abstract: The most important challenge in arrangement and execution of a digitization project relate to mechanic call imitations, budgetary constraint, copyright consideration, lack of rule guiding principle and lastly, the collection of materials for digitization.…

Mr. Sachin A. Borde Ph.D. Research Scholar Department of Library and Information Science, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra. Sachinborde2010@gmail.com Abstract: In the present study, Digital resources are like E- journals, E- books, bibliographic databases, image, maps, full text databases, audio/video sources, numeric and statistical databases and many more available on Digital from. This…

Mr. Borde Sachin Abaji Sachinborde2010@gmail.com Ph.D. Research Students Department of LIS, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, MS. Abstract: The process of converting information from a conventional format into a digitally readable version is known as digitization. When digitizing a printed book, a scanner or camera is typically employed for the task; manuscripts, artworks, Ph.D.…

Author Name: J.V.Sasireka Abstract The purpose of the study was to investigate the effect of yogic practices on blood pressure among physical education students. In this study, 30 students from Sri Sarada College of Physical Education for Women, Salem were selected as the subjects for this study. They were divided into two groups of fifteen…