Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: Tata Motors, one of India’s largest automobile manufacturers, launched a digital marketing campaign in 2019 called “#TheUltimateSUV” to promote its Harrier SUV. The campaign was aimed at positioning the Harrier as a premium SUV with advanced features and superior design. Key Words: Tata Motors, The […]

Pinaki Mandal (Principal Consultant at PurpleOak Management Consultants, Mumbai) Abstract: P&G India launched a digital marketing campaign in 2019 called “Share the Load” to promote its Ariel brand of laundry detergent. The campaign was aimed at raising awareness about gender inequality and encouraging men to share household chores with women. P&G used a mix of […]

Dr.K. Radhika, Associate Professor,Dept Of Economics, S.V. University, Tirupathi-517502 ABSTRACT: The study reveals that women of India are relatively disempowered and they enjoy somewhat lower status than that of men in spite of many efforts undertaken by government. Gender gap exists regarding access to education and employment. Household decision making power and freedom of movement […]

Dr.M.G.SATHIYAMURTHY Assistant Professor, Department of Library Information science, Madurai Kamaraj University, Madurai, Tamil Nadu, India E. Mail: sathyam.mg@gmail.com DR. B. MAHADEVAN .,UGC Post-Doctoral Fellow, Department of Library and Information science, Annamalai University, Annamalai Nagar, Tamil Nadu, India E. Mail: dmaha32@gmail.com, sathyam.mg@gmail.com Abstract Raising the productivity of smallholders is a necessary condition for increasing incomes and […]

SravanthiLathaMangalarapu, Robotic Process Automation (RPA) Developer Wipro Technologies Ltd, Gachibowli, India Siri Sriramoju, Student, S.R Edu Center, Warangal, India Abstract We are mindful that there is a rising requirement for agriculture because of the extreme expansion in the populace, which possesses both land regions and expands the interest in food products. In this paper, significant […]

Author Details Dr.V.Mrunalini, Assistant Professor, Dept of Special Education, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore Dr.A.DIVYAPRIYA, Assistant Professor, Department of Special Education, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore Abstract Teaching is a lifetime mission. To enable development of youth, first and foremost, the teacher’s love […]

Author(s) Name: Abeer A. Faheima,  Dalia I. Salehb , Amal M. Al-Khudaydib,  aChemistry Department, Faculty of Science (Girl’s), Al-Azhar University, Nasr-City, Cairo, Egypt, P.O. Box 11754, bChemistry Department, Faculty of Science, Taif University, Saudi Arabia. Abstract:           New metal complexes of Schiff base ligand derived from isatin and 4-aminoantipyrine (IAAP) with […]

Author(s) Name: Dr.P.T.Vijaya Rajakumar 1 and Muthu Rani K2 1 Professor & Director, Department of Management Studies, Nehru Institute of Engineering & Technology, Coimbatore 2 Muthu Rani K, Research Scholar, Bharathiar University, Coimbatore Abstract:            A high-potential employee has the uncanny ability to learn how to deal effectively with first-time, or […]

Author(s) Name: K. Babysakila & Dr. A. Karthik Abstract: The purpose of the study was to find out the impact of power exercise parcels on selected physical fitness variables among women football players. To achieve the purpose of the present study, forty five women football players from Periyar University affiliated colleges, Tamilnadu, India were selected as […]

Author(s) Name: S.Subramanian, Dr. A. Kalebrajan & Dr. D. Sathiakumar Abstract: The objective of the study was to investigate the Influence of Recreation Activity and Aerobic Exercise on Selected Health Related Physical Fitness Components and Physiological Variables of School Boys with Overweight. To achieve this purpose, Forty Five Overweight School Boys from various schools in […]