IJRRAS

THE INFLUENCE OF LOGISTICS FUNCTION ON MANUFACTURING FIRMS’ PERFORMANCE (A CASE STUDY OF GHACEM LIMITED)

Mohammed Majeed (tunteya14june@gmail.com)

Marketing Department, Tamale Technical University, Tamale

ORCID: https://orcid.org/0000-0001-9804-5335

JEL COD: M31, Marketing

Abstract: Although supply chain functions such as logistics require attention and resources, the primary concern of organizational managers is improved organizational efficiency. The purpose of this quantitative study is to understand, main objective of this study is to assess the influence of logistics function on performance of GHACEM Limited. The methodology offers an explanation of the research design (correlation), strategy (quantitative), respondents, data collection, instrumentation (questionnaire), and analysis of data (SPSS-AMOS) used in the present study. Also, the findings revealed that all the logistics functions: transport, inventory, warehousing, order processing and information systems are effective tools to improve logistics performance in the manufacturing sector. The findings from multivariate data analysis provide a better understanding of logistics functions dynamics and are helpful to key decision-makers. This unique model has elevated logistics functions and performance to a new level. There are limited studies available in the existing logistics functions literature using resources-based view theory. This study will offer a comprehensive understanding to readers in this relatively new concept. It is concluded that logistics functions reduce the impact of shortages by institutionalizing practices and new measures by developing innovative technologies, processes, and warehousing.

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